According to the survey results of China Internet Network Information Development Center, nearly 10% of the users in the whole e-commerce market will automatically terminate their contact with one e-commerce platform and switch to another in half a year, which makes the customer mobility of the e-commerce platform appear to be greater. Under such a market background, how to win over high-quality and stable customer base is an important factor to ensure the robust growth of enterprises, at the same time, stable and repeatable customers are the source power for the continuous development of e-commerce enterprises. More and more Internet users begin to enjoy the convenient experience brought by online shopping and mobile payment, and they choose to purchase the services or goods they need online. In recent years, with the rapid development of Internet information technology, we have entered the era of big data.
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